In today’s video Dan Nielsen, Founder and CEO of America’s Healthcare Leaders, asks Diane Hopkins to talk about innovative problem solving.
Hopkins shares that marketing now has a more comprehensive role. In past times marketing teams would be told of new programs after the fact, after decisions had been made. Now, there’s a natural progressions or extension that has moved marketing to be innovative, helping all stakeholders to understand and connect with customer experience.
To hear more detail from Hopkins, watch this brief 2 and 1/2 minute video by clicking above.